Takin’ Care Of Business

In collaboration with a stylist and an Associate Creative Director, I played a pivotal role in developing the visual concept for QVC2's "Big Deal," a daily promotion featuring a single product across all of QVC’s eight categories. Navigating tight deadlines, fluctuating product availability, and other unforeseen challenges, we crafted a presentation deck that effectively showcased the product while minimizing the need for elaborate setups.

The photographs were designed to be versatile, fitting seamlessly across various modules for desktop, responsive designs, and mobile applications. In addition to design responsibilities, I managed the Big Deal calendar, allocated assignments among team members, and coordinated with the e-commerce sales and photo scheduling teams.

CREATIVE STRATEGY & ART DIRECTION, MANAGEMENT OF DESIGNERS AND PROCESS, RETOUCHING & DIGITAL PRODUCTION