Window Shopper

With the launch of a new brand identity, I, in collaboration with the Creative Director, was tasked with developing a "Utopia" website design for QVC that authentically captured the essence of the new brand. By leveraging best practices in UI/UX design, we created two distinct design concepts: one for everyday use and another for a Fashion category takeover of the homepage. The designs aimed to be inviting, warm, and engaging, akin to the experience of reconnecting with an old friend.

Our concepts were well-received by upper management, and several elements were integrated into daily operations during the early stages of the new brand's development.

UI/UX DESIGN, PROJECT & TEAM MANAGEMENT, CREATIVE & ART DIRECTION, DIGITAL DESIGN & PRODUCTION

QVC Homepage Comp, Desktop & Responsive with detailed Shop by Category

QVC For the Home Comp, Desktop and Responsive with detailed TSV (Today’s Special Value).