Four Seasons in One Day

During my tenure at Horizon Services, I orchestrated the management of 19 distinct brands across the northern, mid-Atlantic, southern regions of the East Coast, and even into Texas. It was a grand endeavor of coordination and creativity!

Each month, my talented team and I engineered an array of deliverables that covered every base—direct mail campaigns, engaging emails, sleek landing page designs, captivating TV and CTV ads, dynamic YouTube content, vibrant social media campaigns, eye-catching out-of-home displays, technician handouts, and various collateral that kept our brands vibrant and visible.

All of this was achieved with a nimble crew of art directors, designers, copywriters, and video editors, proving that incredible work can be accomplished with a small but mighty team. Furthermore, I had a pivotal role in selecting a Digital Asset Management (DAM) system and spearheaded several internal projects to streamline and enhance our creative workflows.

My time at Horizon Services was marked by innovation and collaboration, leading to powerful brand narratives that resonated across diverse markets.

CREATIVE AND ART DIRECTION, CONCEPT STRATEGY, PRINT DESIGN & PRODUCTION, PRESS CHECK MANAGEMENT

The 19 brands for which I was responsible for managing marketing efforts.

Created comprehensive Brand Guidelines for Horizon Services, to be implemented across all brands.

A tri-fold mailer brochure that I designed which replaced a traditional letter and inserts, resulting in savings of over $50,000 per month for the company.

Directed the design for out-of-home (OOH) billboards and bus wraps.

Select images from a three-day photo and video shoot, along with other on-location photography and videos, which I art directed and coordinated.

Provided creative direction for a landing page designed for a July promotion.

Directed the design of a Facebook social static carousel.

Guided the creative direction for YouTube and social media videos.

Led the creative team in developing various concepts for brands that extend into territories of other brands.