We Built This City

During my tenure at CertainTeed, I spearheaded the development of various design and interactive projects in collaboration with the marketing team. Together with the Creative Director, we implemented a templated system for trade shows, introduced a new Digital Asset Management (DAM) system, and created an array of print and digital deliverables that aligned seamlessly with the CertainTeed brand for the American market.

The experience of working with building products presented unique challenges, yet consistently led to outstanding results that inspired enthusiasm among customers. Whether they were developers, contractors, homeowners, or employees, our efforts ensured they were excited about their next project.

CREATIVE AND ART DIRECTION, CONCEPT STRATEGY, PRINT AND DIGITAL DESIGN, AND PRODUCTION

Developed a versatile templated system for trade-show graphics that streamlined the design process, ensuring brand consistency across all exhibits.

Crafted an extensive 46-page lookbook for Cushman & Wakefield that elegantly showcased CertainTeed's architectural products.

Designed a brochure for CertainTeed's Spazio architectural line, highlighting its innovative features and sophisticated design elements.

Collaborated with the Creative Director to develop a campaign featuring CertainTeed’s core customers and employees. The campaign received positive feedback from upper management, and several elements were incorporated into subsequent campaigns.